UNDERSTANDING THE FIRST YEAR OF EGMIM: COURSE RELATED THEMES OF LEARNING
1. Foundations of Management (FOM)
a) Firm strategy
· Firm Resources and Sustained Competitive Advantage, Jay Barney, Journal of Management 1991, Vol 17, No 1, 99-120
· Porter, M.E. (2008) The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86, 79-93.
b) Firm Bureaucracy – Transaction Costs and Outsourcing
· The Economist – Schools Brief , “Coase’s theory of the firm”, July 28 2017. https://www.economist.com/schools-brief/2017/07/28/coases-theory-of-the-firm
c) Social Return on Investment
· The SROI Network, “A guide to Social Return on Investment”, January 2012
2. Organizational Behaviour & Leadership
a) Transformational Leadership
· Northouse, P.G. (2020). Transformational leadership. Chapter 8 in Leadership: Theory and practice (9th edition), pp185-220. Thousand Oaks, CA: Sage Publications
b) Organizational Culture
· Schein, E. (2017). How to define culture in general. In E. Schein Organizational culture and leadership (pp. 3-16). Wiley (5th edition).
3. Managerial Economics
a) Pricing and market power
· Lecture notes Chapter 5 and Chapter 7
· Pre recorded videos – Price discrimination and market power
· Case: Innovation in Pharma (Part 1)
· Case: Pricing the iPad
4. Marketing Strategy
a) Segmentation, Targeting and Positioning (STP) and the Marketing Mix
· Dolan, Robert, 2014 “Marketing Reading: Framework for Marketing Strategy Formation,” Harvard Business Review,
b) International Market Segmentation
· Yankelozvich, Daniel and David Meer, 2006, “Rediscovering Market Segmentation,” Harvard Business Review, Vol. 84, No.2, 122-31
5. Financial Management
a) Valuation, Pricing and Risk
· Analysis for Financial Management, By Robert C. Higgins, Jennifer L. Koshi and Todd Mitton, McGraw Hill, 13th Edition. – Review sections related to capital markets and the pricing of risk as well as valuation.